How to Keep a Global Team Engaged

Global teams have the potential to help organizations reach new markets and provide a seamless brand experience for customers across the world. But for global teams to work, team leaders need to make sure all members feel connected and engaged, regardless of their location or culture. From what I’ve seen when advising global teams, the psychological and emotional reaction people experience when participating on these teams can sink its effectiveness.

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Sales And Marketing Alignment Often Fails For B2B Companies — Here’s How To Fix That

Aligning sales and marketing has become common practice as a business strategy, improving the dialogue between two separate departments of a business for improved results all around. But I often have clients approach me with the same problem: regardless of a seamless relationship between their sales and marketing strategies, they still find that there are not enough successful sales being generated from their leads.

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4 Ways to Build an Innovative Team

One of the most common questions I get asked by senior managers is “How can we find more innovative people?” I know the type they have in mind — someone energetic and dynamic, full of ideas and able to present them powerfully. It seems like everybody these days is looking for an early version of Steve Jobs.

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5 Places Where Sales And Marketing Can Collaborate In 2018

Sales and marketing often work separately for many reasons. They don’t understand each other, which creates conflict about what really delivers revenue for the company. There are also many rumblings among the sales team members about a lack of real support by marketing. Even leadership has a tendency to put both in silos to maintain the distance.

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