Three Tips To Help Engineers Be More Customer-Centric

Modern companies often strive to be more customer-centric. The more aware you are of customer needs and the more empathy you have toward their motivations, the easier it is to build a great product.

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Being the Boss in Brussels, Boston, and Beijing

Cultural differences in leadership styles often create unexpected misunderstandings. Americans, for example, are used to thinking of the Japanese as hierarchical while considering themselves egalitarian. Yet the Japanese find Americans confusing to deal with. Although American bosses are outwardly egalitarian—encouraging subordinates to use first names and to speak up in meetings—they seem to the Japanese to be extremely autocratic in the way they make decisions. As a Japanese manager living in the United States and working for Mitsubishi put it: “I couldn’t figure out how to adapt my approach from one day to the next, because the culture was so contradictory and puzzling.”

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How to Keep a Global Team Engaged

Global teams have the potential to help organizations reach new markets and provide a seamless brand experience for customers across the world. But for global teams to work, team leaders need to make sure all members feel connected and engaged, regardless of their location or culture. From what I’ve seen when advising global teams, the psychological and emotional reaction people experience when participating on these teams can sink its effectiveness.

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Leaders, Stop Avoiding Hard Decisions

Too many leaders avoid making tough calls. In an effort not to upset others or lose status in the eyes of their followers, they concoct sophisticated justifications for putting off difficult decisions, and the delay often does far more damage than whatever fallout they were trying to avoid. In fact, hard decisions often get more complicated when they’re deferred. And as a leader gets more senior, the need to make hard calls only intensifies.

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Why Adding Another Salesperson Isn’t Always the Answer

When you think about the fastest way to grow your small business, there are a couple paths that probably come to mind: hire for sales and explore acquisition opportunities. If acquisition isn’t in the cards, then maybe you’re just relying sales.

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