Six Keys to Building New Markets by Unleashing Disruptive Innovation

Managers know they need growth to survive—but innovation isn’t easy. In this Harvard Management Update article, HBS professor Clayton Christensen and co-authors detail the six keys to creating new-growth businesses.

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The Secret Structure of Winning Sales Calls Mimics Great Storytelling

It used to be the day and life of a sales person was defined by how many sales calls they made. Productivity was king. If a great sales person could get a prospect on the phone, it was highly likely that a deal would get done. Having been a sales rep, who ‘dialed for dollars’, a manager who pushed my teams to constantly be working leads to someone who is constantly on the lookout for sales best practices – I was pleasantly surprised to find some compelling new research tackling the topic of what makes a winning sales discovery call.

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8 Things Any Good Marketer Should Know About Email

Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute content, and of those, 91% consider email to be critical.
Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content.

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How to select dashboards that improve KPI tracking and increase project success rates

Dashboards can be an easy way track key performance indicators by aggregating project information from multiple sources into one visual display. Here’s how to select one that works for your company.

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How To Create A Great Investor Pitch Deck For Startups Seeking Financing

Startups frequently prepare a “pitch deck” to present their company to prospective angel or venture capital investors. The pitch deck typically consists of 15-20 slides in a PowerPoint presentation and is intended to showcase the company’s products, technology, and team to the investors.

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