Posts

Making a Career Transition from Academia to Sales

As research funding monies dwindle and become more competitive, many academics are turning to alternate careers in sales and marketing in the commercial sector.

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Embrace Change Or Get Left Behind

Rethinking opportunity and change were repeating themes running through many events I have attended in the last quarter. AI and ESG’s impact on corporations are at the center of people’s minds. Executive teams are concerned about how AI will impact business strategies and how leaders will be able to respond to the seismic changes coming. Corporate leadership teams are also shifting to a longer-term and socially responsible view based on the new role on ESG (Environment, Social and Governance) and customer loyalty.

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What’s The Difference Between Business Etiquette And Business Ethics?

The rules of both business ethics and business etiquette are the foundations of strong, productive professional relationships. You wouldn’t want to do business with people who worked for an organization that had little regard for either ethics or etiquette.

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12 Ways LinkedIn Can Grow Your Brand’s Content Marketing Strategy

LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients.

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How Your Sales Team Can Leverage Marketing Content To Close More Leads

Sales team members often find themselves getting the short end of the stick. Though they’re expected to hit rigorous sales quotas, they often have little control over the quality of leads being sent to them from marketing – or any influence over the buyer journey at all, up until the very end.

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