Okay. So you’ve spent a few months and thousands of dollars on a new marketing campaign, but you aren’t seeing any meaningful results. Your top marketing advisors insist that this is only because you haven’t spent enough time to get to the strategy’s true potential, but you’re worried that investing more will result in an even greater loss. It’s true that most marketing strategies pay off more with long-term investment and planning, but you can’t keep dumping money into a strategy that isn’t doing you any good.
At what point do you cut your losses?