Rethinking Sales and Marketing in the ‘Post-Truth’ Era

The Oxford English Dictionary made “post-truth” its 2016 Word of the Year, noting that use of the word had increased 2,000 percent over its usage in 2015. Oxford defined post-truth as occurring when “objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” What’s more, in the Post-Truth Era, you might be wondering, Will I need to be even more liberal in my treatment of “the truth” just to keep up with my competitors?

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How To Tell When To Cut Your Losses In A Marketing Campaign

Okay. So you’ve spent a few months and thousands of dollars on a new marketing campaign, but you aren’t seeing any meaningful results. Your top marketing advisors insist that this is only because you haven’t spent enough time to get to the strategy’s true potential, but you’re worried that investing more will result in an even greater loss. It’s true that most marketing strategies pay off more with long-term investment and planning, but you can’t keep dumping money into a strategy that isn’t doing you any good.

At what point do you cut your losses?

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