The number of different marketing software products out there has exploded in recent years. Of course, for some, the massive number of options is a good problem to have, but it often causes analysis paralysis.
Most people overlook these proven marketing strategies. Do you?
If you’re planning to hit major company goals in the coming year, you’ll need more than a strategy.
Artificial intelligence’s takeover is not an impending possibility — it’s here. We use GPS without a thought, accept guidance from customer service bots, and our interests quickly turn into smartphone recommendations. From these experiences, I can’t help but connect the dots to the impact they will have on the passion I hold professionally dear: leadership
When we think of strategists, we tend to think of men (C-level folks are still mostly men) with giant foreheads seeing things the rest of us cannot. But strategy is often more prosaic, more mechanical. For example, when it comes to supply chain strategy, there is a playbook that can be followed.
They can help you learn valuable insights from existing customers — and increase sales.
As the leader of your company, you’re constantly being forced to make decisions about the life of the organization and the happiness of your team. One of the hardest things to gauge is whether you are asking too much of your staff or spending too much money on a diluted workforce. Finding the perfect balance can be a challenge.
If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn’t prevent you from being better.
Sales is the lifeblood of a company. You can fail at a lot of little things as a business, but as long as the sales keep rolling in, you can buy yourself time to continue figuring things out and refining processes.