Six Keys to Building New Markets by Unleashing Disruptive Innovation

Managers know they need growth to survive—but innovation isn’t easy. In this Harvard Management Update article, HBS professor Clayton Christensen and co-authors detail the six keys to creating new-growth businesses.

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How Much Does Branding Cost?

Choosing a branding firm can be a nightmare. Ask branding agencies for quotes and you will get prices ranging anywhere from $1,000 to $50,000 and up, and sometimes this includes only the design. On Craigslist a designer might offer a logo design for less than $300, or even $50. And there’s even a website where you can crowdsource the design of your logo for free before you choose to pay.

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8 Things Any Good Marketer Should Know About Email

Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute content, and of those, 91% consider email to be critical.
Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content.

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The 7 Most Effective Lead Generation Strategies For Serious Content Marketers

No business can survive without attracting leads. It does not matter whether your business is online or offline, if you’re not generating quality leads, that business will definitely suffer. This is one area of marketing that most people often find challenging.

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Making the Most of Your CRM

Customer Relation Management (CRM) is crucial for any company that relies on customer service in any capacity. Companies utilize their CRM software to measure and analyze data related to customer interaction and lifecycle. The goal of this process is to ultimately retain the majority of customers and drive sales for the business. For business owners and employees, having an effective CRM in place is absolutely essential in order to move forward and continue increasing sales in the long-term.

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Rethinking Sales and Marketing in the ‘Post-Truth’ Era

The Oxford English Dictionary made “post-truth” its 2016 Word of the Year, noting that use of the word had increased 2,000 percent over its usage in 2015. Oxford defined post-truth as occurring when “objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” What’s more, in the Post-Truth Era, you might be wondering, Will I need to be even more liberal in my treatment of “the truth” just to keep up with my competitors?

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How To Tell When To Cut Your Losses In A Marketing Campaign

Okay. So you’ve spent a few months and thousands of dollars on a new marketing campaign, but you aren’t seeing any meaningful results. Your top marketing advisors insist that this is only because you haven’t spent enough time to get to the strategy’s true potential, but you’re worried that investing more will result in an even greater loss. It’s true that most marketing strategies pay off more with long-term investment and planning, but you can’t keep dumping money into a strategy that isn’t doing you any good.

At what point do you cut your losses?

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