The number of different marketing software products out there has exploded in recent years. Of course, for some, the massive number of options is a good problem to have, but it often causes analysis paralysis.
Imagine planning the perfect Thanksgiving dinner party, but forgetting to tell your friends and family about it–how do you think that turns out?
Read more at https://www.business2community.com/marketing/how-to-develop-a-successful-event-marketing-plan-02153266
IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns.
Read more at https://www.business2community.com/marketing/how-marketing-operational-excellence-facilitates-growth-and-customer-value-02148926
The world of social media is constantly changing, bringing new trends, ideas, and unspoken rules each year. In most cases, the changes aren’t sudden or unexpected, but rather gradual and relatively predictable – for example, who was really surprised to see Google + shut down?
Artificial intelligence’s takeover is not an impending possibility — it’s here. We use GPS without a thought, accept guidance from customer service bots, and our interests quickly turn into smartphone recommendations. From these experiences, I can’t help but connect the dots to the impact they will have on the passion I hold professionally dear: leadership
It sometimes seems like everything these days is political. During this week, election week, perhaps it should be. But in a deeply divided (and pretty evenly by the looks of it) country, how smart it is for corporate leaders to wade into the political morass or the cultural wars that accompany politics?
They can help you learn valuable insights from existing customers — and increase sales.
One of the most crucial tasks an entrepreneur has is to calculate the size of their market, and the potential value that market has for their startup business. Without this data you can’t create a viable business plan, or be taken seriously when approaching potential investors.
by Forbes Technology Council Republished from Forbes, August 9, 2018 Disrupting current industries seems to be the most effective method for paving the way for innovation. Technology can help do that, and it can do so in just about every industry imaginable. Disruption changes the way things are and gives us a glimpse as to the way things might be. We asked members of…
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