5 Social Media Marketing Trends That Will Dominate 2019

The world of social media is constantly changing, bringing new trends, ideas, and unspoken rules each year. In most cases, the changes aren’t sudden or unexpected, but rather gradual and relatively predictable – for example, who was really surprised to see Google + shut down?

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The AI Survival Guide For Leaders

Artificial intelligence’s takeover is not an impending possibility — it’s here. We use GPS without a thought, accept guidance from customer service bots, and our interests quickly turn into smartphone recommendations. From these experiences, I can’t help but connect the dots to the impact they will have on the passion I hold professionally dear: leadership

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CEOs Taking A Stand: Moral Imperative Or Cynical Marketing?

It sometimes seems like everything these days is political. During this week, election week, perhaps it should be. But in a deeply divided (and pretty evenly by the looks of it) country, how smart it is for corporate leaders to wade into the political morass or the cultural wars that accompany politics?

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How To Effectively Determine Your Market Size

One of the most crucial tasks an entrepreneur has is to calculate the size of their market, and the potential value that market has for their startup business. Without this data you can’t create a viable business plan, or be taken seriously when approaching potential investors.

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Nine Ways To Disrupt An Industry And Make Way For Innovation

by Forbes Technology Council Republished from Forbes, August 9, 2018 Disrupting current industries seems to be the most effective method for paving the way for innovation. Technology can help do that, and it can do so in just about every industry imaginable. Disruption changes the way things are and gives us a glimpse as to the way things might be. We asked members of…

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Executing An Experience: Maintaining Brand And Product Quality On An International Scale

by Sloan Kamenstein Republished from Entrepreneur, July 8, 2018 When we made the strategic decision to expand our brand internationally in 2015, we recognized that doing so required an in-depth look at how we were going to maintain the Sloan’s Ice Cream experience in markets that were, at the time, wholly unfamiliar and thousands of…

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