The number of different marketing software products out there has exploded in recent years. Of course, for some, the massive number of options is a good problem to have, but it often causes analysis paralysis.
Imagine planning the perfect Thanksgiving dinner party, but forgetting to tell your friends and family about it–how do you think that turns out?
Read more at https://www.business2community.com/marketing/how-to-develop-a-successful-event-marketing-plan-02153266
Most people overlook these proven marketing strategies. Do you?
The world of sales has been rapidly changing in the last few years as new technology evolved and became more accessible to businesses and sales teams across niches. The question is, what will 2019 bring to the table? What will be the biggest trends in sales happening in 2019?
To traditional sellers, consultative selling can feel intimidating. Instead of maintaining power in the selling process, the seller must yield it to the buyer. It’s certainly not easy to do, but consultative selling can pay off because it provides the personalized experience that modern buyers have grown to expect today.
IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns.
Read more at https://www.business2community.com/marketing/how-marketing-operational-excellence-facilitates-growth-and-customer-value-02148926
What steps are involved in creating a highly effective marketing plan for a startup business?
The world of social media is constantly changing, bringing new trends, ideas, and unspoken rules each year. In most cases, the changes aren’t sudden or unexpected, but rather gradual and relatively predictable – for example, who was really surprised to see Google + shut down?
It sometimes seems like everything these days is political. During this week, election week, perhaps it should be. But in a deeply divided (and pretty evenly by the looks of it) country, how smart it is for corporate leaders to wade into the political morass or the cultural wars that accompany politics?