How Marketing Operational Excellence Facilitates Growth and Customer Value

IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns.
Read more at https://www.business2community.com/marketing/how-marketing-operational-excellence-facilitates-growth-and-customer-value-02148926

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5 Social Media Marketing Trends That Will Dominate 2019

The world of social media is constantly changing, bringing new trends, ideas, and unspoken rules each year. In most cases, the changes aren’t sudden or unexpected, but rather gradual and relatively predictable – for example, who was really surprised to see Google + shut down?

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CEOs Taking A Stand: Moral Imperative Or Cynical Marketing?

It sometimes seems like everything these days is political. During this week, election week, perhaps it should be. But in a deeply divided (and pretty evenly by the looks of it) country, how smart it is for corporate leaders to wade into the political morass or the cultural wars that accompany politics?

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