5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
Category: Sales and Marketing
Want Potential Customers to Remember You? Try One of These 6 Unusual Sales Tactics
These six approaches to sales conversations can refresh your selling style and improve your customer relationships
How to Sell High-Ticket Items in 2018 With This New Approach to Online Sales
Have you noticed costs going up and ROI going down?
How AI Can Help Your Sales Organization
For years, Artificial Intelligence (AI) has been the subject of wonder and speculation. From visceral thrillers set in the future of machines taking over the roles of humans to the development of Alexa and Siri on our devices in our home. Fortunately, thrillers like The Terminator and Blade Runner are based in the fictional world and every year, AI has proven to be successful and relevant in many industries.
Will Customer Profiles Replace Marketing Personas?
Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles.
The ability to collect customer information — and organize it (i.e., big data) and draw insights from it (i.e., machine learning) — makes it possible for marketers to evolve.
This evolution from buyer personas to individual profiles can provide superior personalization and an enhanced experience for shoppers. In turn, retailers may sell more products if they offer a more personalized shopping experience.
5 Traits Every Sales Hire Should Possess (& How to Uncover Them in an Interview)
Fire. We are told to look for “fire” in new sales reps so they’ll have a burning desire to find and close deals. And while drive is tremendously important, staying composed, focused, and motivated during long sales cycles requires more.
Cold Calling is Dead. Here’s an Effective New Approach
It’s time to ditch the cold calling to heat up sales.
AI Is Taking the Art Out of Sales
Move over Alec Baldwin, robots are the ultimate closers.
3 Core Sales Funnels to Fuel Your Quest for Online Income
A reliable sales funnel is the key to a thriving business.
5 Tips for Effectively Scaling an Inside Sales Team
Scaling has probably been one of the most rewarding – but also challenging – things I’ve had to do as the co-founder of a SaaS startup. While the rush of bringing on ambitious new team members or opening offices in new countries never gets old, getting to the point where our organization had a process in place for how to scale has been, admittedly, a challenge at times. Perhaps what is the most important thing to do — and what takes the most precision — is finding that right mix of the right people to help accelerate your company’s growth and carry your vision forward.