Want To Become A Better Leader? Consider This Idea: Do Nothing
When I decided to do nothing, it changed my life.
Category: Reposts
4 Ways to Build Relationships and Avoid ‘One-Night Stands’ With Your Customers
How startup leaders and entrepreneurs should develop marketing strategies to create long-term customer engagement, improve retention, and reduce churn.
Why Flipping the Funnel is a Game Changer for Marketing & Sales
What part of your company’s marketing game are you ready to turn upside down?
5 Things That Will Keep Your Team Satisfied Without Paying Them More
Money isn’t the only motivator.
Four Ways that Marketing Can Supercharge Sales Enablement
Ameeta Soni, experienced marketing executive and business consultant, shares her tips about sales enablement strategies for any business
All Management Is Change Management
Change management is having its moment. There’s no shortage of articles, books, and talks on the subject. But many of these indicate that change management is some occult subspecialty of management, something that’s distinct from “managing” itself. This is curious given that, when you think about it, all management is the management of change
Want to Change Your Culture? Start By Redefining “Manager”
Organizations that consider managers as leaders tend to be more forward-thinking and have replaced the outdated idea that managers sit on pedestals to boss around employees.
4 Quick Wins to Retain Top-Performing Sales Talent
A solid sales team is hard to get…And even harder to retain.
5 Tips for Hiring High-Performing Sales Reps
The sales process has evolved in the last decade–have your hiring practices?
Many Leaders Don’t Value Marketing: Why?
I was having lunch with Jen Pike, founder of Rockethouse Consulting, when we began lamenting a somewhat popular point of view among a segment of executives — that marketers don’t matter anymore. There are many arguments we’ve heard: “the CEO is the Chief Marketer,” “every employee is a marketer,” “marketing wastes money,” “I see no value in marketing,” “marketing is all luck so why spend money on it,” and so on.
Pike has an interesting perspective on why she believes this is wrong. Below are some highlights from the discussion.