Doing These 3 Things Will Help You Start More Meaningful Customer Conversations
Sales and marketing must embrace these principles to stay relevant with customers and close more deals as our inboxes get even more crowded.
Sales and marketing must embrace these principles to stay relevant with customers and close more deals as our inboxes get even more crowded.
Sales professionals are a rare breed. Most are self-starters, personable, inquisitive, intuitive and passionate about their craft. They enjoy selling and revel when they are in contact with prospects or customers. They thrive on challenges and relish the benefits of being the CEO of their territory. When faced with a constant change, they welcome the freedom to design a roadmap to make their monthly, quarterly and yearly sales number. For most of them their customers become their friends and they enjoy seeing the value their products or services bring to their customer’s business.
Adding curiosity to a challenging interaction can bridge differences, repair relationships and lead to greater understanding.
If there is one consistent complaint we hear from frontline sale managers, it is that they are always short on time. This isn’t surprising given the numerous responsibilities sales managers have, including recruiting and hiring new sales professionals, day-to-day management tasks, sales coaching, and administrative duties. Additionally, they face the challenge of managing sales professionals who are typically independent, strong willed, and often have little day-to-day contact with their managers. And in many organizations, sales managers are required to both sell and manage.
Here is an all too familiar story: A sales organization that needs to fill an open position for a frontline sales manager promotes its brightest, best performing sales professional into the position. Unfortunately, after three to six months, it becomes apparent that the sales rep isn’t able to achieve the expected performance from the team. To make matters worse, the team has lost its best hunter, because this person is now spending her time trying to motivate, lead, recruit, manage, and coach the team. The new sales manager’s days are numbered if she isn’t able to quickly improve performance, and in the meantime, the organization struggles to hit its numbers.
Earned leadership is stronger than leadership that’s inherited from a title. Here’s how to show your leadership moxie while still in the ranks.
Choosing a branding firm can be a nightmare. Ask branding agencies for quotes and you will get prices ranging anywhere from $1,000 to $50,000 and up, and sometimes this includes only the design. On Craigslist a designer might offer a logo design for less than $300, or even $50. And there’s even a website where you can crowdsource the design of your logo for free before you choose to pay.
Being a data-driven organization is an ongoing process — you need to invest in the right team, infrastructure, software, and processes that can promote lasting change.
Everywhere we look, ominous signs reveal a mushrooming stress epidemic.
Predictably, this stress epidemic is driving up costs to business from lost productivity and innovation. But recent research provides insights on how to counter these trends.
Here are four leadership keys to easing and even reversing the rising costs of stress in the workplace.
The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question, “How do you make a great first impression at work?” is written by Kathy Collins, chief marketing officer of H&R Block.