Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute content, and of those, 91% consider email to be critical.
Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content.
Great leadership works everywhere and with teams of all sizes
Dashboards can be an easy way track key performance indicators by aggregating project information from multiple sources into one visual display. Here’s how to select one that works for your company.
Communicating and collaborating are two important factors in the world of sales. But we can’t do it properly without the right tools behind us.
This second article in the “Ask Dave” series is based on a question posed by Dr. Amy Osmond Cook, CEO of Osmond Marketing.
“I recently had an employee quit suddenly. She said that she was happy … until the day she quit. I was surprised and felt bad that I couldn’t tell she had been struggling. How can I prevent this from happening in the future?”
Improve your struggling content marketing strategies with these eight lead generation ideas from the experts.
Recent cases highlighted in the media suggest that executives, in a desperate quest to quench the market’s unquenchable thirst for growth, are ignoring reason and dictating growth targets so insurmountable that their employees are turning to unethical and perhaps illegal means to achieve their goals (e.g., Wells Fargo, Enron, VA). Are you worried about something like this happening in your organization? You might believe that you’re an innocent pawn in this game, but as a manager, you have a responsibility to ensure that unreasonable targets don’t unleash harmful behaviors on your team.
No business can survive without attracting leads. It does not matter whether your business is online or offline, if you’re not generating quality leads, that business will definitely suffer. This is one area of marketing that most people often find challenging.
Maybe you’re too committed to your own ideas—or maybe your boss is just a micromanager.
When putting together a group of individuals to work together on a project, it can seem easy to simply delegate all that you have to do to other people. What this doesn’t do, however, is set up anyone else on staff to lead after the leader’s departure.
The lack of initiative that comes with passivity may actually be crippling to an organization, especially one striving to grow in multiple, independent departments. Here, then, are 5 great ways to build a team of leaders from within, while encouraging your best employees to move up the ranks themselves.
