Every Employee Needs Customer Service Training — Here’s Why
Customer service is not a department. It is a philosophy to be embraced by every employee – from the CEO to the most recently hired.
Category: Sales and Marketing
The One Thing Sales Organizations Should Do To Increase Revenue In 2017
If you believe the research, only 55% of salespeople make quota. That means 45% of sales people don’t make their quota, and the reason is we’re flying blind. For years sales organizations have had to use quantitative metrics to determine if a sales person was effective. We’ve measured the number of calls, the number of touches, meetings set, closing percentages, average deal size, emails sent, conversion rates, quota attainment and more, to ascertain a salesperson effectiveness.
Unleash Breakthrough Profits By Unifying Your Sales And Marketing
In most businesses, there’s a huge disconnect between sales and marketing. Because sales teams usually exist as an island, content marketing teams have no way to influence sales. And then apart from sending leads to the conversion funnel, marketing never knows what happens to those leads once they’re sent.
How To Tell When To Cut Your Losses In A Marketing Campaign
Okay. So you’ve spent a few months and thousands of dollars on a new marketing campaign, but you aren’t seeing any meaningful results. Your top marketing advisors insist that this is only because you haven’t spent enough time to get to the strategy’s true potential, but you’re worried that investing more will result in an even greater loss. It’s true that most marketing strategies pay off more with long-term investment and planning, but you can’t keep dumping money into a strategy that isn’t doing you any good.
At what point do you cut your losses?
5 Situations That Require a Non-Disclosure Agreement
Republished from Entrepreneur, Feb 2, 2017
An NDA is your basic protection whenever you need to trust someone with valuable information about your business.
Executives and Salespeople Are Misaligned — and the Effects Are Costly
Republished from Harvard Business Review, January 26, 2017
U.S. companies spend over $900 billion on their sales forces, which is three times more than they spend on all ad media. Sales is, by far, the most expensive part of strategy execution for most firms. Yet, on average, companies deliver only 50% to 60% of the financial performance that their strategies and sales forecasts have promised.
7 Bad Habits That Make Salespeople Look Really Unprofessional
Republished from INC 1/26/17
As every salesperson knows, it’s not always easy to convince people to buy things–especially things they don’t want.
Why Sales Commissions Don’t Work (in the Long Run)
Republished from INC, August 12, 2014
By Aaron Skonnard
Think about salespeople and you think of stereotypes: people who are motivated only by money; risk takers who thrive on the adrenaline of a potential massive payoff; territorial lone wolves who aren’t team players; nine-to-fivers who are inherently lazy and will only work hard if incentivized with a big carrot.
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