Making the Pivot from Selling to Sales Management

Here is an all too familiar story: A sales organization that needs to fill an open position for a frontline sales manager promotes its brightest, best performing sales professional into the position. Unfortunately, after three to six months, it becomes apparent that the sales rep isn’t able to achieve the expected performance from the team. To make matters worse, the team has lost its best hunter, because this person is now spending her time trying to motivate, lead, recruit, manage, and coach the team. The new sales manager’s days are numbered if she isn’t able to quickly improve performance, and in the meantime, the organization struggles to hit its numbers.

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How Much Does Branding Cost?

Choosing a branding firm can be a nightmare. Ask branding agencies for quotes and you will get prices ranging anywhere from $1,000 to $50,000 and up, and sometimes this includes only the design. On Craigslist a designer might offer a logo design for less than $300, or even $50. And there’s even a website where you can crowdsource the design of your logo for free before you choose to pay.

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8 Things Any Good Marketer Should Know About Email

Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute content, and of those, 91% consider email to be critical.
Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content.

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How to select dashboards that improve KPI tracking and increase project success rates

Dashboards can be an easy way track key performance indicators by aggregating project information from multiple sources into one visual display. Here’s how to select one that works for your company.

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The 7 Most Effective Lead Generation Strategies For Serious Content Marketers

No business can survive without attracting leads. It does not matter whether your business is online or offline, if you’re not generating quality leads, that business will definitely suffer. This is one area of marketing that most people often find challenging.

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4 Game-Changing Phrases To Help Make a Sale

Making a sale is all about how you frame your offer. The customer is not interested in what you have to sell, but in what he has to gain. The easiest way to make a sale is to continually put yourself in his shoes and discuss your product or service in terms of what effect it will have on your customer’s life or business.

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Making the Most of Your CRM

Customer Relation Management (CRM) is crucial for any company that relies on customer service in any capacity. Companies utilize their CRM software to measure and analyze data related to customer interaction and lifecycle. The goal of this process is to ultimately retain the majority of customers and drive sales for the business. For business owners and employees, having an effective CRM in place is absolutely essential in order to move forward and continue increasing sales in the long-term.

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