Posts

In Sales? Your Personal Brand Matters More Than Ever

Beware of the social media guru! I recently read an article by one of them about why personal branding for a salesperson was useless.

Really? Let’s remember where we as sellers (and marketers) have come from.

In the past, the only way people got to find out about our products and services was by interrupting them. Either through advertisements or cold calling.

There was no internet, the buyer was pretty unsophisticated.

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5 Places Where Sales And Marketing Can Collaborate In 2018

Sales and marketing often work separately for many reasons. They don’t understand each other, which creates conflict about what really delivers revenue for the company. There are also many rumblings among the sales team members about a lack of real support by marketing. Even leadership has a tendency to put both in silos to maintain the distance.

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Sales Reps Spend Less Than 37% of Their Time Selling (and Only 18% Inside CRM), New Research Shows

There’s a groundswell occurring in the way corporate sales teams and representatives sell, new research is suggesting. InsideSales.com Labs (a division of AI-fueled sales acceleration company InsideSales.com) released a new Time Management Study this week. The research is based on responses from nearly 200 sales reps including more than dozen in-depth interviews, to provide a closer look at the way today’s inside and outside sales reps are spending their time.

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How Leaders Build — And Destroy — Trust

Trust is the belief or confidence that one party has in the reliability, integrity and honesty of another party. It is the expectation that the faith one places in someone else will be honored. When I asked 537 managers how leaders build and destroy trust, here is what I learned . . .

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Making a Career Transition from Academia to Sales

As research funding monies dwindle and become more competitive, many academics are turning to alternate careers in sales and marketing in the commercial sector.

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