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Making the Most of Your CRM

Mark Hozza
 | June 2, 2017
 |  No Comments
 |  Categories: Original Content, Sales and Marketing

Customer Relation Management (CRM) is crucial for any company that relies on customer service in any capacity. Companies utilize their CRM software to measure and analyze data related to customer interaction and lifecycle. The goal of this process is to ultimately retain the majority of customers and drive sales for the business. For business owners and employees, having an effective CRM in place is absolutely essential in order to move forward and continue increasing sales in the long-term.

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5 Ways to Make It Safe for Employees to Speak Up

Mark Hozza
 | May 31, 2017
 |  No Comments
 |  Categories: Corporate Culture, Leadership, Reposts

It’s not easy, but the results will be very well worth your effort.
Creating an environment dedicated to open and honest communication is a very difficult task, especially if you’re approaching it as a leader outside of the office’s circle of tight-knit employees.
But while creating a safe office environment is challenging for any leader, it can be accomplished with intention, thought, and planning. The results will be very well worth your effort. Read up on 5 ways how.

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3 Practical Team Strategies For Managing The Fear Of Conflict

Mark Hozza
 | May 22, 2017
 |  No Comments
 |  Categories: Management, Reposts

When you shake a carbonated beverage and then open it, pressure gets released. It’ll be ugly and messy but eventually that messiness will be cleaned up and you can enjoy what you have — a nice tasty beverage.

Teams work the same way. Tensions build over time because that’s the nature of relationships. Conversations in teams often create emotional tolls — a “deposit” that positively resonates with people and a “withdrawal” that conflicts with others’ values and beliefs, therefore creating conflict. Neither one is bad. In fact, you need both deposits and withdrawals to keep that team’s bank account (i.e. performance) healthy and flowing. Conflict is healthy. It’s just not comfortable.

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‘Being Yourself’ Is The Key To Successful Leadership — Why Is It So Hard?

Mark Hozza
 | May 19, 2017
 |  No Comments
 |  Categories: Leadership, Reposts

There might still be some professionals and executives out there who long for the “good, old days” of workplace management. The days when you told your employees what to do and expected them to just get on with it. Assuming they didn’t want to suddenly find themselves unemployed.

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Rethinking Sales and Marketing in the ‘Post-Truth’ Era

Mark Hozza
 | May 17, 2017
 |  No Comments
 |  Categories: Sales and Marketing

The Oxford English Dictionary made “post-truth” its 2016 Word of the Year, noting that use of the word had increased 2,000 percent over its usage in 2015. Oxford defined post-truth as occurring when “objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” What’s more, in the Post-Truth Era, you might be wondering, Will I need to be even more liberal in my treatment of “the truth” just to keep up with my competitors?

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Introverts are quietly and effectively taking over the world

Mark Hozza
 | May 15, 2017
 |  No Comments
 |  Categories: Leadership, Reposts

A new study has revealed the best bosses aren’t necessarily extroverted, charismatic, confident executives with a perfect track record.

In fact, research published in this month’s Harvard Business Review suggests some of the most successful chief executive officers are actually introverts.

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The 3 Most Common Closing Curveballs (& How Sales Reps Can Avoid Them)

Mark Hozza
 | May 12, 2017
 |  No Comments
 |  Categories: Reposts, Sales and Marketing

In sales, the occasional closing curveball is inevitable. But if you’re consistently encountering unwelcome surprises in the later stages of your sales process, the problem doesn’t lie with your prospects: It lies with you. Asking the right questions along the way will help you identify potential obstacles while there’s still time to deal with them — and meet your quota.

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