At some point, every leader is faced with the challenge of having to rally others around a journey of uncertain change. For most, that challenge is daunting and often goes poorly. Many leaders try to over-sell positive aspects of change, manipulating information and downplaying risks. Others inspire dread with messages of fear. And some just resort to “announcing” change while communicating nothing helpful. Research shows that around 70% of organizational change fails for a host of reasons. How leaders build the commitment of those who must embrace change is pivotal to beating the odds and successfully leading major change.
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