Those of us who have been sales professionals in the life sciences industry for the past ten years know how drastically the role has changed in that short amount of time. Before digital marketing and online ordering centers, the role of the salesperson was to inform potential clients about their products and how these products were needed to improve their work operations with the hopes of booking an order.
What part of your company’s marketing game are you ready to turn upside down?
Money isn’t the only motivator.
Ameeta Soni, experienced marketing executive and business consultant, shares her tips about sales enablement strategies for any business
Change management is having its moment. There’s no shortage of articles, books, and talks on the subject. But many of these indicate that change management is some occult subspecialty of management, something that’s distinct from “managing” itself. This is curious given that, when you think about it, all management is the management of change
Organizations that consider managers as leaders tend to be more forward-thinking and have replaced the outdated idea that managers sit on pedestals to boss around employees.
A solid sales team is hard to get…And even harder to retain.
The sales process has evolved in the last decade–have your hiring practices?
I was having lunch with Jen Pike, founder of Rockethouse Consulting, when we began lamenting a somewhat popular point of view among a segment of executives — that marketers don’t matter anymore. There are many arguments we’ve heard: “the CEO is the Chief Marketer,” “every employee is a marketer,” “marketing wastes money,” “I see no value in marketing,” “marketing is all luck so why spend money on it,” and so on.
Pike has an interesting perspective on why she believes this is wrong. Below are some highlights from the discussion.
Keeping your business competitive and growing today is tougher than ever before. The last thing you need is more drama to slow you down.
