Posts

The Real World: Marketing & Sales Alignment

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment

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7 Tactics for Ramping Up Sales Hires

Prepare your sales hires for optimum performance with these seven tips.

The faster you can ramp up new sales hires, the faster they can be out there closing deals. However, it’s not just about getting bodies on the phone to sell your product or service. Even the most talented sales hires need exposure to your target buyers, the buying cycle, product features, competitive landscape and how to overcome objections. You want to ensure that ramping up your hiring process gives sales reps everything they need to succeed.

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The Problem With Saying ‘Customer Experience Is Everyone’s Job’

Have you ever noticed if you don’t make something official and you assume someone will take care of it, it never gets done? That’s my view on customer experience. When we say “customer experience is everyone’s job,” and it’s technically not, the customer experience will get lost.

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The End-of-Quarter Sales Rush Costs Companies Money

Ask any organization what’s happening in the sales department on the last few days of the month and the entire last week of any fiscal quarter. You’ll probably get an uncomfortable laugh and a shake of the head. Sales teams are closing deals, at all costs.

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