Sales and marketing often work separately for many reasons. They don’t understand each other, which creates conflict about what really delivers revenue for the company. There are also many rumblings among the sales team members about a lack of real support by marketing. Even leadership has a tendency to put both in silos to maintain the distance.
When was the last time you admitted you were wrong? Here is why it is so important.
What makes a team optimal?
Alignment, communication, collaboration, energy management, leverage, trust, and what else?
This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment
The secret sauce is actually no secret.
It’s great to be busy, but not if your team burns out.
Ask any organization what’s happening in the sales department on the last few days of the month and the entire last week of any fiscal quarter. You’ll probably get an uncomfortable laugh and a shake of the head. Sales teams are closing deals, at all costs.
Everywhere we look, ominous signs reveal a mushrooming stress epidemic.
Predictably, this stress epidemic is driving up costs to business from lost productivity and innovation. But recent research provides insights on how to counter these trends.
Here are four leadership keys to easing and even reversing the rising costs of stress in the workplace.
Communicating and collaborating are two important factors in the world of sales. But we can’t do it properly without the right tools behind us.
When you shake a carbonated beverage and then open it, pressure gets released. It’ll be ugly and messy but eventually that messiness will be cleaned up and you can enjoy what you have — a nice tasty beverage.
Teams work the same way. Tensions build over time because that’s the nature of relationships. Conversations in teams often create emotional tolls — a “deposit” that positively resonates with people and a “withdrawal” that conflicts with others’ values and beliefs, therefore creating conflict. Neither one is bad. In fact, you need both deposits and withdrawals to keep that team’s bank account (i.e. performance) healthy and flowing. Conflict is healthy. It’s just not comfortable.
