What is a customer journey map? A new playbook CIOs must master
CIOs driving digital business strategy must master their companies’ customer experience. That means working with marketing on the critical customer journey map.
Tag: Customer service
Always Treat Your Vendors as Nicely as You Treat Your Customers
Attempting to squeeze the last nickel out of critical vendors is not a smart strategy.
Three Tips To Help Engineers Be More Customer-Centric
Modern companies often strive to be more customer-centric. The more aware you are of customer needs and the more empathy you have toward their motivations, the easier it is to build a great product.
How AI Can Help Your Sales Organization
For years, Artificial Intelligence (AI) has been the subject of wonder and speculation. From visceral thrillers set in the future of machines taking over the roles of humans to the development of Alexa and Siri on our devices in our home. Fortunately, thrillers like The Terminator and Blade Runner are based in the fictional world and every year, AI has proven to be successful and relevant in many industries.
Sales Reps Spend Less Than 37% of Their Time Selling (and Only 18% Inside CRM), New Research Shows
There’s a groundswell occurring in the way corporate sales teams and representatives sell, new research is suggesting. InsideSales.com Labs (a division of AI-fueled sales acceleration company InsideSales.com) released a new Time Management Study this week. The research is based on responses from nearly 200 sales reps including more than dozen in-depth interviews, to provide a closer look at the way today’s inside and outside sales reps are spending their time.
12 Ways LinkedIn Can Grow Your Brand’s Content Marketing Strategy
LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients.
The Problem With Saying ‘Customer Experience Is Everyone’s Job’
Have you ever noticed if you don’t make something official and you assume someone will take care of it, it never gets done? That’s my view on customer experience. When we say “customer experience is everyone’s job,” and it’s technically not, the customer experience will get lost.
What Is a Sales Funnel? The Guide to Building an Automated Selling Machine
The right sales funnel, configured the proper way, can automate your marketing and help you scale your income on autopilot.
The End-of-Quarter Sales Rush Costs Companies Money
Ask any organization what’s happening in the sales department on the last few days of the month and the entire last week of any fiscal quarter. You’ll probably get an uncomfortable laugh and a shake of the head. Sales teams are closing deals, at all costs.
The Secret Structure of Winning Sales Calls Mimics Great Storytelling
It used to be the day and life of a sales person was defined by how many sales calls they made. Productivity was king. If a great sales person could get a prospect on the phone, it was highly likely that a deal would get done. Having been a sales rep, who ‘dialed for dollars’, a manager who pushed my teams to constantly be working leads to someone who is constantly on the lookout for sales best practices – I was pleasantly surprised to find some compelling new research tackling the topic of what makes a winning sales discovery call.