Forget That Product You’re Working On. What’s Really Going to Sell in the Future Is … Services.

Today’s consumers value their time more than ever. With the proliferation of on-demand apps, there is virtually no need to wait in lines or even to leave your house if you’re that much of a homebody.

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Why Adding Another Salesperson Isn’t Always the Answer

When you think about the fastest way to grow your small business, there are a couple paths that probably come to mind: hire for sales and explore acquisition opportunities. If acquisition isn’t in the cards, then maybe you’re just relying sales.

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Sales And Marketing Alignment Often Fails For B2B Companies — Here’s How To Fix That

Aligning sales and marketing has become common practice as a business strategy, improving the dialogue between two separate departments of a business for improved results all around. But I often have clients approach me with the same problem: regardless of a seamless relationship between their sales and marketing strategies, they still find that there are not enough successful sales being generated from their leads.

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How AI Can Help Your Sales Organization

For years, Artificial Intelligence (AI) has been the subject of wonder and speculation. From visceral thrillers set in the future of machines taking over the roles of humans to the development of Alexa and Siri on our devices in our home. Fortunately, thrillers like The Terminator and Blade Runner are based in the fictional world and every year, AI has proven to be successful and relevant in many industries.

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Will Customer Profiles Replace Marketing Personas?

Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles.
The ability to collect customer information — and organize it (i.e., big data) and draw insights from it (i.e., machine learning) — makes it possible for marketers to evolve.
This evolution from buyer personas to individual profiles can provide superior personalization and an enhanced experience for shoppers. In turn, retailers may sell more products if they offer a more personalized shopping experience.

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5 Places Where Sales And Marketing Can Collaborate In 2018

Sales and marketing often work separately for many reasons. They don’t understand each other, which creates conflict about what really delivers revenue for the company. There are also many rumblings among the sales team members about a lack of real support by marketing. Even leadership has a tendency to put both in silos to maintain the distance.

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12 Ways LinkedIn Can Grow Your Brand’s Content Marketing Strategy

LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients.

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