LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients.
Sales team members often find themselves getting the short end of the stick. Though they’re expected to hit rigorous sales quotas, they often have little control over the quality of leads being sent to them from marketing – or any influence over the buyer journey at all, up until the very end.
How startup leaders and entrepreneurs should develop marketing strategies to create long-term customer engagement, improve retention, and reduce churn.
Those of us who have been sales professionals in the life sciences industry for the past ten years know how drastically the role has changed in that short amount of time. Before digital marketing and online ordering centers, the role of the salesperson was to inform potential clients about their products and how these products were needed to improve their work operations with the hopes of booking an order.
What part of your company’s marketing game are you ready to turn upside down?
Ameeta Soni, experienced marketing executive and business consultant, shares her tips about sales enablement strategies for any business
A solid sales team is hard to get…And even harder to retain.
The sales process has evolved in the last decade–have your hiring practices?
Are elite salespeople born or made? After years of studying this subject, John Asher, CEO of Asher Sales Strategies, says, “Both.” He’s identified and developed five factors for sales success that can help business leaders and sales professionals grow their business.
Unless your business strategy is to be a fast-follower (an increasingly risky and dangerous strategy), you invariably have markets or market segments in which your objective is to be the Market Leader.
