Trust is the belief or confidence that one party has in the reliability, integrity and honesty of another party. It is the expectation that the faith one places in someone else will be honored. When I asked 537 managers how leaders build and destroy trust, here is what I learned . . .
When was the last time you admitted you were wrong? Here is why it is so important.
As research funding monies dwindle and become more competitive, many academics are turning to alternate careers in sales and marketing in the commercial sector.
Rethinking opportunity and change were repeating themes running through many events I have attended in the last quarter. AI and ESG’s impact on corporations are at the center of people’s minds. Executive teams are concerned about how AI will impact business strategies and how leaders will be able to respond to the seismic changes coming. Corporate leadership teams are also shifting to a longer-term and socially responsible view based on the new role on ESG (Environment, Social and Governance) and customer loyalty.
These four, easily avoidable blunders will get even the most persuasive cold emails ignored
How getting comfortable with a “no” will allow you to finally get a “yes”.
Stop trying to figure out how to retain Millennials. Make huge progress simply by dropping this big misconception and replacing it with three behaviors.
Companies have good intentions when they promote employees — but it can also set them up for failure.
Sales team members often find themselves getting the short end of the stick. Though they’re expected to hit rigorous sales quotas, they often have little control over the quality of leads being sent to them from marketing – or any influence over the buyer journey at all, up until the very end.
How startup leaders and entrepreneurs should develop marketing strategies to create long-term customer engagement, improve retention, and reduce churn.
