IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns.
Read more at https://www.business2community.com/marketing/how-marketing-operational-excellence-facilitates-growth-and-customer-value-02148926
In research, when looking at the results that leaders delivered, introverted leaders were not any less successful than the extroverts once they got the job.
What steps are involved in creating a highly effective marketing plan for a startup business?
While CEO pay continued to climb higher in 2018, a separate stat that likewise impacts leaders is less upbeat of late—their tenure. Always a hard job to hang on to, the average tenure of chief executives fell to 5 years, a decline of about a year in S&P 500 companies. Why the dip?
The world of social media is constantly changing, bringing new trends, ideas, and unspoken rules each year. In most cases, the changes aren’t sudden or unexpected, but rather gradual and relatively predictable – for example, who was really surprised to see Google + shut down?
To be trusted is a greater compliment than being popular
Artificial intelligence’s takeover is not an impending possibility — it’s here. We use GPS without a thought, accept guidance from customer service bots, and our interests quickly turn into smartphone recommendations. From these experiences, I can’t help but connect the dots to the impact they will have on the passion I hold professionally dear: leadership
Even with the pervasive anti-meeting bias in companies today, the all-hands meeting — sometimes referred to as a town hall — is likely the second-most important meeting that you should be having. Your leadership team meeting takes the top spot. After all, if there’s no coordination there, then there’s no need to gather everyone for an all-hands.
by Scott Lewis Republished from Forbes, November 26, 2018 One of my main roles as CEO — arguably my main role aside from setting the strategic direction of the company — is to be a leader, the best one I can be. Being a leader is the greatest honor that could be bestowed on me….
Tom Peters has written that leadership “is one area in which excellent companies have been truly blessed.” In the digital age, leadership is essential for CIOs, too.
