3 B2C Marketing Strategies That B2B Companies Should Embrace
B2B marketing doesn’t look like the same as it did 5 years ago. It’s more personal, more diverse, and more transparent.
Category: Sales and Marketing
Getting the Most Out of Your Sales Organization: Effectiveness vs. Efficiency
The sales team is the life force of every business. If it’s a healthy team, the business will thrive and grow, but if the sales team is weak and not united in their efforts, the business will without a doubt suffer in the long-term.
Sales Bonuses Are Supposed to Motivate, So Don’t Waste Them on Easy Targets
Most companies pay salespeople a combination of a salary, a commission, and a bonus for hitting a quota, putting a portion of their pay at risk. The belief is that at-risk pay motivates salespeople to work hard and direct effort towards sales activities that encourage achievement of sales goals.
The Real World: Marketing & Sales Alignment
This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment
7 Tactics for Ramping Up Sales Hires
Prepare your sales hires for optimum performance with these seven tips.
The faster you can ramp up new sales hires, the faster they can be out there closing deals. However, it’s not just about getting bodies on the phone to sell your product or service. Even the most talented sales hires need exposure to your target buyers, the buying cycle, product features, competitive landscape and how to overcome objections. You want to ensure that ramping up your hiring process gives sales reps everything they need to succeed.
The 3 Most Important Things a Sales Manager Does
Here are three of the most important things a sales manager does to drive performance improvements and achieve sales targets.
The Problem With Saying ‘Customer Experience Is Everyone’s Job’
Have you ever noticed if you don’t make something official and you assume someone will take care of it, it never gets done? That’s my view on customer experience. When we say “customer experience is everyone’s job,” and it’s technically not, the customer experience will get lost.
What Is a Sales Funnel? The Guide to Building an Automated Selling Machine
The right sales funnel, configured the proper way, can automate your marketing and help you scale your income on autopilot.
You’re In Sales Too (Whether You Like It or Not)
Companies cannot exist without sales and it’s everyone’s job to attract customers.
The End-of-Quarter Sales Rush Costs Companies Money
Ask any organization what’s happening in the sales department on the last few days of the month and the entire last week of any fiscal quarter. You’ll probably get an uncomfortable laugh and a shake of the head. Sales teams are closing deals, at all costs.