This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment
Have you ever noticed if you don’t make something official and you assume someone will take care of it, it never gets done? That’s my view on customer experience. When we say “customer experience is everyone’s job,” and it’s technically not, the customer experience will get lost.
The right sales funnel, configured the proper way, can automate your marketing and help you scale your income on autopilot.
Managers know they need growth to survive—but innovation isn’t easy. In this Harvard Management Update article, HBS professor Clayton Christensen and co-authors detail the six keys to creating new-growth businesses.
Choosing a branding firm can be a nightmare. Ask branding agencies for quotes and you will get prices ranging anywhere from $1,000 to $50,000 and up, and sometimes this includes only the design. On Craigslist a designer might offer a logo design for less than $300, or even $50. And there’s even a website where you can crowdsource the design of your logo for free before you choose to pay.
Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute content, and of those, 91% consider email to be critical.
Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content.
Improve your struggling content marketing strategies with these eight lead generation ideas from the experts.
No business can survive without attracting leads. It does not matter whether your business is online or offline, if you’re not generating quality leads, that business will definitely suffer. This is one area of marketing that most people often find challenging.
Lead generation can be confusing for marketers. Who do you trust? How do you do it? What returns can be expected? By answering these questions, you can start to identify the best B2B lead generation tactics for your business.
Customer Relation Management (CRM) is crucial for any company that relies on customer service in any capacity. Companies utilize their CRM software to measure and analyze data related to customer interaction and lifecycle. The goal of this process is to ultimately retain the majority of customers and drive sales for the business. For business owners and employees, having an effective CRM in place is absolutely essential in order to move forward and continue increasing sales in the long-term.
