2018 Sales and Marketing Conferences to Add to Your Calendar
How many of these are you attending?
Tag: Marketing
5 Places Where Sales And Marketing Can Collaborate In 2018
Sales and marketing often work separately for many reasons. They don’t understand each other, which creates conflict about what really delivers revenue for the company. There are also many rumblings among the sales team members about a lack of real support by marketing. Even leadership has a tendency to put both in silos to maintain the distance.
12 Ways LinkedIn Can Grow Your Brand’s Content Marketing Strategy
LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients.
How Your Sales Team Can Leverage Marketing Content To Close More Leads
Sales team members often find themselves getting the short end of the stick. Though they’re expected to hit rigorous sales quotas, they often have little control over the quality of leads being sent to them from marketing – or any influence over the buyer journey at all, up until the very end.
Future Role of Sales in the Life Sciences
Those of us who have been sales professionals in the life sciences industry for the past ten years know how drastically the role has changed in that short amount of time. Before digital marketing and online ordering centers, the role of the salesperson was to inform potential clients about their products and how these products were needed to improve their work operations with the hopes of booking an order.
Why Flipping the Funnel is a Game Changer for Marketing & Sales
What part of your company’s marketing game are you ready to turn upside down?
Four Ways that Marketing Can Supercharge Sales Enablement
Ameeta Soni, experienced marketing executive and business consultant, shares her tips about sales enablement strategies for any business
Many Leaders Don’t Value Marketing: Why?
I was having lunch with Jen Pike, founder of Rockethouse Consulting, when we began lamenting a somewhat popular point of view among a segment of executives — that marketers don’t matter anymore. There are many arguments we’ve heard: “the CEO is the Chief Marketer,” “every employee is a marketer,” “marketing wastes money,” “I see no value in marketing,” “marketing is all luck so why spend money on it,” and so on.
Pike has an interesting perspective on why she believes this is wrong. Below are some highlights from the discussion.
3 B2C Marketing Strategies That B2B Companies Should Embrace
B2B marketing doesn’t look like the same as it did 5 years ago. It’s more personal, more diverse, and more transparent.
Getting the Most Out of Your Sales Organization: Effectiveness vs. Efficiency
The sales team is the life force of every business. If it’s a healthy team, the business will thrive and grow, but if the sales team is weak and not united in their efforts, the business will without a doubt suffer in the long-term.